2018-2023 Strategic Plan

What’s a strategic plan?

Strategic planning is a process that organizations use to set priorities, focus energy and resources, finetune and strengthen operations, establish agreed outcomes, and ensure that everyone is working toward common goals. Strategic planning is a means of determining not only the direction an organization wants to go but the also the actions needed to get there.

Strategic planning in Elkins

The City of Elkins 2018-2023 Strategic Plan is the result of a yearlong strategic planning process that lasted from late 2017 to late 2018. Elected and appointed officials worked with a facilitator to analyze the city’s and city government’s strengths, weaknesses, and opportunities and determine appropriate goals and objectives. These goals and objectives were then incorporated into a draft strategic plan that was made available to the public for comment in August 2018. The final plan was adopted by Elkins Common Council in September 2018.

By its nature, a plan such as this one must be considered fluid and adaptable to changing circumstances and unexpected events. However, it provides a framework to be used by council, the mayor, and the city’s administrative officers when making decisions about resource utilization, work flow prioritization, and successful outcome identification.

A copy of the plan may be downloaded here.

Ongoing progress

In early 2021, Elkins City Clerk Jessica Sutton updated council on progress toward strategic plan goals to date. (You can scroll through the presentation below or download it here.)


In late 2019, Elkins City Clerk Jessica Sutton updated council and various community organizations on progress toward the strategic plan’s goals in the first year following the plan’s adoption. (You can scroll through the presentation below or download it here.) You may also be interested in this blog post, which explains how the city sales tax (implemented in 2018) enabled progress toward many of these goals.


Subscribe To Our Newsletter

Subscribe To Our Newsletter

Stay up to date with the latest news and alerts by signing up for our newsletter!

You have Successfully Subscribed!